From an independent, small town, Nerd Culture Podcast in a basement... to NerdySouth Entertainment: A Brand Evolution Story

Change is inevitable, especially in the dynamic world of media and entertainment. What started as a simple idea in early 2019 and launched in May of that same year, 30&Nerdy Podcast has grown beyond its original vision. After years of building a loyal fanbase and creating countless hours of content, the time has come for this beloved brand to evolve into something bigger: NerdySouth Entertainment. This transformation isn't just about a name change—it's about embracing new opportunities and expanding horizons while maintaining the nerdy charm that fans have come to love.

The evolution to NerdySouth Entertainment represents a strategic expansion while honoring the original brand. After six successful seasons over six years, 30&Nerdy Podcast will continue as an individual show under the larger NerdySouth Entertainment umbrella until the last founder and host turns 40 in about four years. This gradual transition allows the beloved podcast to maintain its identity while the parent brand grows beyond it. The Nerdiverse is vast and there are a multitude of pathways to traverse. There was an idea. The idea was to bring together a group of remarkable people to see if they could become something more than an independent podcast of 2 or 3 people. To see if they could work together when we needed them to, to bring the Nerdledge that just two people never could. The team behind this evolution remains open to fan input and for creative collaboration. This inclusive approach demonstrates the same community-focused spirit that made 30&Nerdy successful in the first place.

NerdySouth Entertainment represents far more than a simple rebrand—it's a strategic expansion into diverse media opportunities that requires an expanded team to match its ambitions. The landscape of entertainment has shifted dramatically since 2019, with new platforms, formats, and audience expectations emerging constantly. While 30&Nerdy Podcast thrived with just two people at the helm, NerdySouth Entertainment's vision demands much more to maintain positive growth and excitement. With busy schedules and the complexities of modern life, this evolution brings new voices and fresh perspectives across multiple platforms. By transitioning to NerdySouth Entertainment, the brand positions itself to explore these opportunities without the constraints of being pigeonholed as "just another podcast." This evolution allows for growth into new show formats, live events, and multimedia content that wouldn't naturally fit under the original podcast umbrella. The goal is clear: avoid stifling growth by embracing a more expansive identity and a larger, more diverse team.

The transformation begins with concrete steps that honor the past while building toward the future. First up is the resurrection of Studio 66's The CockyTop Podcast, bringing SEC Sports commentary back with the beloved dynamic between a Gamecock fan and a Vol fan. When September rolls around with the 7th season of 30&Nerdy Podcast, it will continue under its original name but now as part of the NerdySouth Entertainment family; accompanied by a slate of new shows throughout the year. Some will be fresh concepts, while others will put innovative spins on classic formats. Adding to the intrigue, the brand plans to venture into paranormal content in late summer or early fall—though they're keeping those supernatural secrets under wraps for now, building anticipation for what promises to be an exciting new direction.

NerdySouth Entertainment's vision extends far beyond traditional podcasting. The brand aims to become a multimedia entertainment destination; encompassing YouTube programming, short-form entertainment content, expanded partnerships with events like Fanboy Expo and Professional Cosplayers; and even an online store featuring original designs. This diversification strategy ensures that NerdySouth Entertainment can meet audiences wherever they consume content, from long-form podcast discussions to quick social media clips. NerdySouth Entertainment as a brand promises to maintain the approachable, passionate energy that made 30&Nerdy special while professionalizing and expanding its reach. The evolution from 30&Nerdy Podcast to NerdySouth Entertainment marks not an ending, but an exciting new chapter in a story that's just getting started.

-NerdySouth Entertainment-

"Nerds With Charm"